14 min read
Building business-grade Claude skills: a practical guide for sales teams
Anthropic's skill format turns prompt engineering into reusable infrastructure. Here's how we use it to run sales operations end-to-end.
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Tutorials and case studies on using AI in your B2B sales function. Written by the team that runs it for clients.
14 min read
Anthropic's skill format turns prompt engineering into reusable infrastructure. Here's how we use it to run sales operations end-to-end.
14 min read
The autonomous loop that improves cold-email copy every 1,000 sends. Single metric, hypothesis chain, auto-revert on decline. Built around Claude.
12 min read
How we use Firecrawl to verify niche fit, personalise cold email at scale, and feed clean markdown straight into Claude. The bit nobody else explains.
10 min read
Apollo leaves 30-60% of verified-yes companies with no contact. AMF picks up the rest. The credit-efficient enrichment flow we run on every campaign.
13 min read
Apollo bills per match attempt, not per email. Here's the credit-efficient flow we run on every campaign. Verify free first, enrich verified-yes only.
12 min read
The full runbook for dedicated cold-email infrastructure across Google Workspace and Microsoft 365. Domains, DNS, warmup, the lot. No fluff.