47 min read
Claude Code for business: a full beginner's guide
From never opening Claude Code to running your business on it: the core concepts, building an operating system around it, and a careful take on actually building software.
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Tutorials and case studies on using AI in your B2B sales function. Written by the team that runs it for clients.
47 min read
From never opening Claude Code to running your business on it: the core concepts, building an operating system around it, and a careful take on actually building software.
4 min read
The ten cold-email mistakes that quietly kill reply rates, and the fixes that separate campaigns doing 3-4x reply rates from the ones that get almost none.
14 min read
Anthropic's skill format turns prompt engineering into reusable infrastructure. Here's how we use it to run sales operations end-to-end.
14 min read
The autonomous loop that improves cold-email copy every 1,000 sends. Single metric, hypothesis chain, auto-revert on decline. Built around Claude.
13 min read
How we use Firecrawl to verify niche fit, personalise cold email at scale, and feed clean markdown straight into Claude. The bit nobody else explains.
10 min read
Apollo leaves 30-60% of verified-yes companies with no contact. AMF picks up the rest. The credit-efficient enrichment flow we run on every campaign.
13 min read
Apollo bills per match attempt, not per email. Here's the credit-efficient flow we run on every campaign. Verify free first, enrich verified-yes only.
12 min read
The full runbook for dedicated cold-email infrastructure across Google Workspace and Microsoft 365. Domains, DNS, warmup, the lot. No fluff.